Services · Publishing

App Store & Google Play Publishing

Getting an app approved can be the most stressful part of a launch. We take care of developer accounts, review guidelines, privacy declarations, listings and releases — so launch day is calm.

Apple and Google each have their own rules, review processes and technical requirements, and they change regularly. A rejected submission can delay a launch by days or weeks. We prepare your app and listing to meet the guidelines before it's submitted, and handle reviewer feedback for you.

After launch we set up automated release pipelines so updates ship reliably, and optimise your store listing so the right people find your app. We can publish apps we've built or apps built by your own team.

What we deliver

Publishing services, end to end.

01

Developer account setup

We guide you through Apple Developer and Google Play Console accounts, owned by your business.

02

Submission & review

Builds, metadata and review notes prepared to the guidelines — and we handle any reviewer questions.

03

Privacy & compliance

Privacy nutrition labels, Google Play data safety forms, permissions and policy requirements.

04

Store listing design

Screenshots, preview videos, icons and copy that show your app at its best.

05

App Store Optimisation

Keyword research and listing optimisation to improve visibility and downloads.

06

Release automation

CI/CD pipelines, TestFlight and testing tracks so every update ships the same reliable way.

The outcome

What you get.

Fewer rejections

Prepared to the guidelines before submission.

Faster releases

Automated builds and repeatable release steps.

Better visibility

Listings optimised for search in both stores.

Less stress

One team handles it from build to live.

How we work

Our publishing process.

  1. 01

    Readiness review

    We check your app, metadata and privacy setup against current Apple and Google requirements.

  2. 02

    Listing & assets

    We prepare screenshots, descriptions, keywords and compliance declarations.

  3. 03

    Submit & respond

    We submit the build, track the review and resolve any feedback quickly.

  4. 04

    Automate releases

    Future updates move through an automated pipeline with testing tracks.

Tools & technology

App Store ConnectGoogle Play ConsoleTestFlightFastlaneGitHub ActionsExpo EAS

FAQ

Publishing questions.

Can't find your answer? Ask us directly.

Can you publish an app that you didn't build?

Yes. We review apps built by other teams, fix any issues that would block approval, and handle the submission process.

What happens if Apple or Google rejects the app?

We read the reviewer's notes, make the required changes or provide clarification, and resubmit. Preparing properly beforehand prevents most rejections in the first place.

Whose account is the app published under?

Yours. Apps are published under your business's own developer accounts, so you always keep full ownership of the listing and its reviews.

Do you help with app updates after launch?

Yes. We set up release automation and can manage ongoing releases, store listing updates and new OS-version requirements for you.

Related services

Works well with.

Let's talk about publishing.

Tell us what you're building. We reply within one business day with next steps and a ballpark estimate.